Thanks to my long time friend, Jim Liniger owner of Telehold in Portland Oregon for pointing out this great article on the “7 ways To Measure the ROI of Your Social Media Marketing”. I think my favorite one is # 5. Knowledge of Click-Through Rate and Impressions. If you know that, you should also make sure you have a good call to action: ie, get their email address for a free report, ask for the order, etc…

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