Social proof is a powerful tool of persuasion that anyone who works in sales should know. Social proof refers to a common trait in humans to adopt judgments and make choices based on the actions of others. Many studies conducted by psychologists confirm the awesome power of social proof. When consumers see that a brand has many, adoring fans, their interest in that brand is heightened. Several 5-star reviews help to reinforce positive social proof that your business is great, which results in more sales.
Why are Google Reviews so Important?
According to BrightLocal, 91% of shoppers read online customer reviews. That’s a lot of people who are going to be reading your business’ reviews, and when they do, they’re going to be critical—and that’s what makes them so important. Your brand isn’t what you say it is. It’s what Google says it is.
Again according to a study by BrightLocal, close to 90% of consumers decide whether or not to trust a company after reading 10 reviews. That’s why it’s so important for you to have good reviews on your page—so that customers can see that others have been satisfied with their experience with your business and choose you over someone else!
94% of consumers stated that a bad review dissuaded them from patronizing a business. That means if you don’t have good reviews (or even just one bad one), people won’t go with you—and that could mean losing out on hundreds of thousands of dollars!
88% of customers trust online reviews as much as a personal recommendations. This one is especially important because it shows how much social proof influences our purchasing decisions.
But let’s be honest: reading a review is pretty boring. That’s why we recommend combining a 5 Star written review with a Video. Let the fireworks begin!
The first thing people notice when they see a video is its quality. If you have a great product or service, then chances are you’re going to have an awesome video too. This means that people will watch it, and they won’t be able to help themselves from leaving you a 5 Star review.
It also means that they’ll share your video with their friends and family on social media! Which means more traffic coming in from all over the world! And if you have other videos on your site as well, then this could potentially increase conversions even further!