A testimonial is very important part to building and growing your business. It is also the least expensive form of advertising. Providing the viewer a verifiable sincere testimonial is extremely powerful in building your company’s “good will”. Obviously, people want to make the correct choice in purchasing a product/service and a testimonial helps to guide them to the correct decision. Outside of a personal friend recommending you and your business, the third party testimonial is the next best thing in building trust.
In these “new” days of our internet communication, asking for a testimonial and having your customer provide it, is extremely simple to do. (Granted, not everyone will provide a testimonial, but the simpler you make it for them to create, the higher the percentage of people will provide one)
If you do any of the above with your customer, besides obtaining a great testimonial, you are building “Good Will” with that customer. It shows you really value their opinion, in how you operate your business. Just by asking the question every business owner wants to know: Are we doing a good job in satisfying your needs AND how can we improve ?
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