How much do you spend on Video Ads AND what are the results?
Did you know about the FREE report Google has for you as part of Video Analytics?
This is an invaluable part of Google Analytics that can help you continually make improvements to your video campaigns. YouTube Analytics lets you monitor the performance of your channel and videos with up-to-date metrics and reports. There’s a ton of data available in different reports. You can check views, traffic sources, demographics, and more.
Here is a link to a helpful article on the basics: https://support.google.com/youtube/answer/1714323?hl=en
Here are some screen shots to demonstrate:
#1 shows your Cost Per View
#2 shows your total cost
Views – #1 number of times was viewed
# 2 number of times ad is shown divided by video shown in thumbnail
# 3 % of Click through rate – the % to your web site
# 4 Actual clicks to Web site from video
How long did people watch?
Of people that watched, 77% watched 25% of ad
46% watched for 50% or half
31% watched for 75% of ad
31% of the total watched all of it
It’s also important to run two ads similar: an A/B test, so you can compare.
Check it out, get familiar with it and take advantage of this great service!
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