Why are Agent to Agent Referrals better – than PPC Buyer and Seller Leads
Discover why Referrals 4 Agents was created. Learn how this platform is revolutionizing real estate referrals with exclusive territories and quality leads.
Did you know that 160,000 to 200,000 homes were sold last year thanks to agent referrals? This shows how big a role the referral contract plays in the real estate industry. Real estate referral fees are an essential part of the income for agents and brokers. play. As we move into 2025, knowing about these fees is key for agents wanting to make more money and grow their network.
Real estate commissions are changing, and smart agents are exploring referrals. With referral fees ranging from 25% to 40% of the total commission, there’s a lot of money to be made for real estate agents or brokers. This guide will help you understand agent-to-agent referral fees and how to make the most of them.
Key Parties Involved in Referral Transactions
Many people are part of referral deals, including two agents collaborating on a transaction.
- Referring Agent: The one who sends the lead
- Receiving Agent: The one who works with the client
- Client: The person buying or selling
- Brokers: They manage the deal and split the fees
Legal and Ethical Considerations
It’s important to follow the law and ethics with referral fees when receiving real estate income. Being open about these fees is crucial. Agents must tell clients about these deals and follow local rules.