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Pharma PCD (Propaganda Cum Distribution) and pharma franchise are two different business models in the pharmaceutical industry. Here’s an explanation of each
What is the difference between Pharma PCD and Pharma franchise?, What is the difference between Pharma PCD and Pharma,
Pharma PCD (Propaganda Cum Distribution) and pharma franchise are two different business models in the pharmaceutical industry. Here’s an explanation of each
1). Pharma PCD (Propaganda Cum Distribution):
Pharma PCD is a business model where a pharmaceutical company appoints distributors or individuals as its PCD partners to promote and distribute its products in a specific area or region. PCD partners act as independent entities and are responsible for marketing the products under the company’s brand name. They promote the products to healthcare professionals, pharmacies, hospitals, and other potential customers. The PCD partners purchase the products from the company at a wholesale price and sell them at a profit margin. The company provides promotional materials, product training, and support to the PCD partners. However, the PCD partners operate as separate entities and have more independence in their business operations.
2). Pharma Franchise:
Pharma franchise is a business model where a pharmaceutical company grants the right to an individual or a group to sell and distribute its products under its brand name and trademark in a specific geographical area. The franchisee, also known as the pharma franchise partner, operates as an extension of the parent company. The franchisee invests in setting up the business infrastructure, including premises, inventory, and promotional activities. They purchase the products directly from the parent company at a discounted rate and sell them at a profit margin. The franchisee receives support from the parent company in terms of marketing materials, training, and product knowledge. The parent company maintains control over product quality, branding, and overall business operations.