https://www.elkosgroup.in/pcd-pharma-franchise-india.php
PCD Pharma franchise is a business model in which a pharmaceutical company allows another party or individual to sell its products under their brand name and trademark in a specific geographic area.
PCD Pharma stands for “Propaganda Cum Distribution” in the pharmaceutical industry. It refers to a business model where pharmaceutical companies authorize distributors or franchisees to promote, distribute, and sell their products in a specific region or territory. The term “Propaganda” in this context does not imply misleading information but rather means the promotion and marketing of pharmaceutical products.
Here’s a breakdown of the full form:
Propaganda:
In the PCD Pharma context, propaganda refers to the promotional and marketing activities undertaken to create awareness and drive sales of pharmaceutical products.
Cum:
This Latin term means “with” or “combined.” In PCD Pharma, it signifies the combination of promotional activities and distribution.
Distribution:
Distribution involves the supply chain management, logistics, and delivery of pharmaceutical products from the manufacturer to the end consumer. In the PCD Pharma model, authorized distributors or franchisees take on this responsibility within their designated territories.