Pioneering British rum with premium flavour that delights and makes a difference. Sustainably crafted and loved by all, V is more than exceptional rum—it’s a community of rum enthusiasts pushing the boundaries of flavour. Enjoy it neat, over ice, or as the base of a stunning cocktail—each sip is a journey of the spirit.
Pioneering British rum. Premium flavour that tastes good, does good. Sustainably crafted, universally adored. V isn’t just exceptional rum, it’s a community of rum lovers at the frontier of flavour. Poured neat over ice, or as the base for a stunning cocktail, every taste is a voyage of the spirit. This is our story, from the first pour to the last sip, and everything in between.
Great tasting rum shouldn’t cost the earth, that’s why sustainability lies at the heart of V. We believe in responsibility too, so we’re tackling our impact head on. From production to distribution, how we manage our impact on the environment is what sets us apart. Our not-so-secret-agent plan sets out five missions for a sustainable future – see how we’re making a difference.