Background
Founded in 2008, Moroka.30 is the brain child of director, Rob Fickling. Rob is a proud and patriotic hunter with a love of wild, remote places and in particular, backpack hunting. Creating Moroka.30 was a dream of Robs for many years, and he was persistent and determined to establish Australia’s first dedicated hunting brand, catering specifically to the particular needs of our local hunters. While Australia has a unique & diverse landscape, anyone anywhere in the world seeking high quality gear that is innovative in design, while lightweight and durable, will find Moroka.30 hunting gear ideally suited to their purpose.
The Name
The Moroka.30 name stems from the Moroka wilderness area of the Victorian Alps, which is a Sambar deer heartland. Located within the magnificent Alpine National Park, the Moroka river flows through a vast area of steep, remote mountains where the only access is by foot. The “.30” is a dual reference to both the magical 30” antler length that is the benchmark of a mature trophy Sambar stag, and also a salutation to the large calibre rifles that are required to ethically harvest what is arguably the toughest, and most tenacious of all the deer species. Like much of the Alpine national Park, the Moroka Wilderness area is backpack hunting heaven, and a host of Moroka.30’s unique designs have evolved from Robs many adventures into remote areas like these, both on home soil and abroad.
Our store
From humble beginnings as a purely online store only, the business has slowly grown, and with the determined efforts of director and staff, it has now expanded to a head office and retail store in Carrum Downs Victoria. Our retail premises proudly provide the only dedicated hunting gear store in the country. Customers are welcome to come and see all the gear in one place, try it on, test fit it, and talk to the guys who don’t just sell it, but design it themselves from the ground up. You can see and feel our fabrics firsthand, and our expert staff can guide you through the design and manufacturing processes from start to finish that give our gear the edge over other mass produced mainstream products. Our retail store is beautifully fitted out and contains a world class display of game heads from around the globe. Customers often remark that it is one of the most welcoming and well fitted out hunting stores in the country.
The Moroka.30 difference
Whilst Australia has some amazing and world class hunting opportunities across vastly differing landscapes and terrain, sadly when it comes to hunting equipment and apparel, it is oversupplied by foreign companies and brands. Even with other local brands, our market can sometimes become the dumping ground of mass produced gear that is not designed for our climate or conditions and is simply “re-badged”. With our core values of quality over quantity and innovation not imitation, it will always be the goal of Moroka.30 to design unique, functional and practical products, with a focus first on the needs of the Australian hunter. Moroka.30 is also the only company supplying the Australian hunting gear market that bears the Australian made logo. Wherever possible, we manufacture using local skills and labour and we have a host of products from clothing, through to bivvy bags, rainwear and gaiters that are 100% Australian made. Whilst it is inevitable that overseas manufacturing is required on certain lines, wherever possible we still export Australian raw materials to be used as components in our finished products, including locally manufactured webbing, threads, elastics, press studs and fixtures. Add in the end product of our customer service and it’s easy to see firsthand, the Moroka.30 difference.