From the beginnings and through the journey through wholesale and now in retail a common thread remains. A commitment to craftsmanship, creating the finest of jewelry that one is proud to own and pass on the next generation. Mr. Bhupendra Soni, who founded Lakhtarwala in 1950 with son Hitesh Soni and grandson Harshit Soni at the LW office in Ahmedabad.
Our journey into the business of jewelry begins from the town of Lakhtar in Gujarat. Second generation jeweler, Hitesh B. Soni takes the business forward with a wholesale unit in Ahmedabad. In a span of 30 years, he established the company as a leader in the wholesale gold jewelry market, winning the trust of renowned clients across India.
Harshit Soni, son of Hitesh Soni entered the jewelry business in the year 2015 armed with an MBA & a HRD Antwerp certified diamond grader. His expertise helps in understanding the quality of diamonds. LW Jewels offers the best diamonds to its customers.
Welcome to Luire Jewells, where passion and craftsmanship unite to create exquisite jewelry that reflects your individual style. When you choose us, you’re choosing more than just jewelry; you’re choosing an experience. Here are some compelling reasons to make us your jewelry destination.