Eastward Media is a digital marketing and ad-tech agency specialized in reaching Chinese audiences, worldwide. Offices in Vancouver and Toronto. We are the trusted team for wechat account creation, verification & weibo marketing. Brands targeting Chinese customers use our services for an unmatched edge. There is an estimated total of over 9.5 million Chinese consumers in North America, contributing significant spending power to the consumer market in the US and Canada. In this gigantic overseas market, the Chinese demographic is not a single homogenous group. Rather, it can be segmented by dimensions like acculturation, generational status, dialect and cultural heritage. Chinese Newcomers to North America can be perceived as ‘transplanted consumers’ from the China market, they still heavily retain their media usage habits even when they live in the new country.
We help brands target Chinese consumers worldwide by building winning Chinese digital marketing strategies.
Eastward Media is a Canadian digital marketing and ad-tech agency founded in 2015 specializes in helping Western brands reach Chinese audiences in North America and China with innovative and creative media solutions.
Chinese consumers are an increasingly sought-after target market, but few marketers in the West have working blueprints to engage Chinese consumers. Our mission is to help Western brands meaningfully engage Chinese consumers through informed media strategy and technology.
The Chinese consumer market is complex, made up of distinct identities divided by cultural, linguistic, and regional lines. Addressing their differences in consumer values, shopper sentiments, and media usage can be the deciding factors between success or failure.