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An author’s website is the main hub in your book marketing campaigns. It is a platform where you can connect with your audience through direct links. You can share updates about your work, showcase your masterpiece, engage with readers visually, and sell your book directly. Selling books without involving a second party will lead to more profit, and you can even place discounts and sales when you feel it is needed. This user-friendly and visually appealing website will help you build your brand and establish credibility.
You can learn new things when you have friends in the same field. Joining hands and collaborating with influencers in your genre and niche can help you amplify your book’s visibility. It would be best if you connected with book bloggers, and popular social media personalities to generate buzz around your book. Ask these fellows to provide their feedback and valuable reviews when they finish reading the book. Honest feedback, reviews, and giveaways expose your book to loyal followers.
While you have planned to connect with your audience visually, also consider the option of meeting them physically. Arrange events like a book launching ceremony. This day will be the biggest day of your life; inviting your audience will allow your readers to meet you and they might feel honored. On this day, get ready to achieve good compliments. Allocate some period where you can share insights about your book and offer signed copies to those attending the event. You can promote your event through online platforms, use local media, or arrange a setup to connect live with your followers you could not make to the event. This will ensure a good turnout and positive sale of your book.