Everything You Must Know about Managing Your Online Reputation – Checklist
Assessing your reputation
- Make yourself invisible or unknown
- Start searching
- Your company name
- Your brand name
- Your product name
- Names of key personnel or staff members
- Company name with both positive and negative tones
- Google Images
- Google Video
- Google
- Bing
- Yahoo
- Ask
- Dogpile
- Clutsy
- ZapMeta
- Search social media mentions
- Analyze and evaluate your findings
Fixing a negative online reputation
- Build credibility
- Take down hate sites
- Combat complaint sites
- Eliminate false information
- Reclaim a squatted domain name
How to Build an Online Reputation
- Rank on the first page of Google
- Register domains
- Register your business with Google
- Create a profile across all social networking platforms
- LinkedIn (personal page)
- LinkedIn Company page
- Google profile (personal)
- Google Maps (if your business has a physical location)
- SlideShare
- YouTube
- Instagram
- Flickr
- Monitor social networks for mentions
- Start a blog
- Create more than one website
- Create a press release
Protecting Your Online Reputation
- Use privacy settings
- Create your own negatives
- Listen to constructive criticism
Track Your Online Reputation
- Consistently track and evaluate your online reputation using:
- Feedreader
- Technorati
- Google Alerts
- Yahoo Alerts
- Yahoo Answers
- Twitter Search
- Social Mention
- Boardreader