A few of the businesses – randomly selected – that joined AprofitableDay.com Business Search Directory in December 2022.

One of the best benefits of a business directory list is that it can give you greater exposure, which leads to more business. There are several ways in which your company can benefit from this:

Greater traffic to your website – Customers can easily find you by searching for your company on search engines, and the more people who find your website, the more likely it is that they will buy from you.

Increased search engine ranking and visibility – Search engines use directories as a way to rank websites, so having a listing in their directory helps boost your site’s ranking on search engines like Google. This means that even if someone doesn’t click through to your site directly from the directory page, they’ll still see it ranked higher than other sites in their results pages.

Greater credibility and trust in the eyes of customers – Having a business listed on an online directory shows potential customers that their business is credible and trustworthy; after all, if it wasn’t then why would it be listed here? This creates a positive association with your brand that can lead to increased sales down the road!

Increased sales and revenue – As we’ve mentioned before, being listed in a directory gives you increased visibility which leads to greater traffic.

Adding your business to a local business directory is one of the best ways to increase exposure and drive traffic to your website. Not only does it allow potential customers to find you online, but it also allows them to get more information about what you offer before reaching out to you directly through phone calls or emails.

You must create a listing because it gives potential customers the chance to see exactly where your business is located about their own location. This information can help them feel more confident about visiting your shop or restaurant since they won’t need to worry about getting lost when trying to find their way there.

The most effective type of directory listing is one that includes all of the necessary details about your business, including hours of operation, phone number(s), address(es) for both locations and headquarters (if applicable), social media links (like Facebook and Twitter), website address(es), email address(es) for customer service inquiries or other contact forms that people may want access too such as those related specifically towards booking appointments or making reservations for events like birthdays or weddings, etc.(if applicable).

Having all of your contact information in one place is a major benefit of using a business directory list. You can easily find it, use it, and keep it up to date. This means that when someone wants to reach out to you or your company, they won’t have any trouble figuring out how—and they won’t be frustrated when they finally do.

This consistency also ensures that potential customers will see the same thing when they look at your website or call your number: whether it’s online or on their cell phone screen; whether they see “Digital Marketing Consultant” or “Online Marketing Expert” underlined as part of your title; whether the email address at which they should reach out is listed in two places, there will only be one way for each party involved in communication with one another.

If you’re looking to increase sales and revenue for your business, then a business directory list is the way to go. A business directory list will help you get more traffic to your website so that people can see what you have to offer. The more traffic you have, the greater chance you have of making a sale.

The first step is to get more traffic to your website so that people can see what you have to offer. The more traffic you have, the greater chance you have of making a sale.

You can also use the benefits of the business directory list to increase your customer base by getting new business listings every day on Google Maps or Google Local Search Places search results pages. You should then use those new listings as well as old ones to boost brand awareness, credibility, trust, and visibility while increasing search engine rankings and backlinks leading up to it all working together in unison which will ultimately result in increased sales & revenue with ease!

If you want to improve your brand awareness and reach new customers, one of the best ways to do that is by getting listed in a business directory.

By doing this, potential customers will find it easier to remember and recognize your company because they’ll be able to see all of your contact information available in one place. It also makes it easier for them to find out about any special offers or promotions you have going on at the time too!

Business directories like Google Maps can also help increase sales by making it easy for people who are searching online for relevant businesses in their area to find you well-meaning more potential leads and sales at no extra cost compared with other channels such as television advertising which can cost thousands per month just for one commercial spot!

A business directory is a great way to increase the visibility of your goods and/or services in search engines. You don’t want to be lost in the shuffle of search engine results, but you also don’t want to pay for ads or other services that promise high rankings. A business directory list is an easy way to get more visibility online without spending a lot of money on advertising. When you search, your results are based on what others have said about your goods and/or services on the internet. Search engines use links as one indication of relevancy because they know that reputable sites link back to other reputable sites all the time. They also know that local directories link back to other local directories frequently too! So if you want your website listed in multiple directories, this is one way to do it!

One of the best ways to increase your credibility and trust with potential customers is to be listed in a directory. A directory list helps increase credibility and trust with potential customers by directing them from a reliable source (like Google) directly to your company page or website, where they can learn more about what services/products you offer and how much they cost.

As a business owner, you want to make sure that your customers are confident in your business. You want them to know that you are a legitimate company and that you’re trustworthy. When someone does a simple search for “web design” in their area, their top results might not be the best options for them. If a customer clicks on one of these low-quality companies, it could lead to bad experiences or lost revenue for your business.

Your website is an important part of your business, and you want it to be as successful as possible. One of the best ways to do this is through search engine optimization (SEO).

SEO is a way of making sure that your site appears higher in search results than others—and this can be done through various techniques such as keyword placement, backlinks (links from other sites), etc.

One of the best ways to get backlinks is through business directory listings like [company name]. This allows you to get links from sites that have been verified by our staff so that they will help improve your site’s rankings on Google.

The internet is a powerful tool for businesses. It allows you to reach new customers and connect with existing ones in ways that were impossible just a few years ago.

Online directories have also become an integral part of any marketing strategy, but why? What do they offer that traditional print directories don’t?

The first thing you will notice about online directories is their ease of use. The ability to update your business information from anywhere in the world through an easy-to-use interface means that you don’t have to wait until the next business day or even the next working hour for someone at your office to look up your listing and make any corrections or updates—you can do it all yourself!

Online directories also take care of maintenance for you so that you don’t have to worry about missing out on any new opportunities because an outdated listing was not updated in time or never existed at all!

We hope that this article has helped you understand why a business directory list can be such a great asset to your business.

If you want your business to grow, then it needs to be visible online. That means having an online presence that people can find and trust. If you’re looking for an affordable way to boost your online presence and increase sales, then a business directory list might be just what you need.

A business directory list will help you get in front of more potential customers and clients by giving them access to all the information they need about your company in one place. It will also help them find you easily so they can purchase products or services from you.

Why be listed in a Business Search Directory?

If you’re a business owner, you’re probably already aware of the importance of having your business listed on Google and other search engines. But did you know that by being listed in a business directory, you can increase your online presence, boost SEO (search engine optimization), and make it easier for customers to find you?

Business directories collate and present the key information of the businesses listed within the directory in a readily digestible format. The purpose of business directories is to provide the user base with the information they need to become aware of, contact, locate and otherwise interact with businesses.

A business directory is a good way to boost your only presence aside from social media and Google. It helps amplify your online presence.

The process for adding yourself to our directory is easy:

Tell us all about your business – Submit up to 5 Pictures – Tell us in writing everything about your business. Up to 5000 words telling New people about your business Show your connections to Facebook, Twitter, YouTube Channel, etc.

The main reason to be listed in a Business Search Directory is to increase your brand visibility. A business directory increases the visibility of local and national businesses, as well as retains that visibility long-term. It’s important to note that, unlike social media platforms, business directories do not require active participation for this benefit.

Business owners can simply input their data and hope for the best, or they can build comprehensive profiles that rank highly when searched by potential customers. For most business types, this extra visibility can lead to an increase in traffic – expansion means more potential customers! A good directory allows links to social media pages, like Facebook, Twitter, etc. and at least 5000 words for your business description.

They should allow comments and a rating system about the business being shown as well. Just do a search on Google for a Business Search Directory and consider this one specifically: AprofitableDay.com .Connect Businesses with New Customers – Everyday!

If you’re a small business owner, you know how hard it can be to get your name out there. You’ve probably been told that you need to be on Google and Facebook, but it’s not always clear how to go about doing that. The good news is that there are tools out there that can help make your life easier—and this is one of them.

Business directories collate and present the key information of the businesses listed within the directory in a readily digestible format. The purpose of business directories is to provide the user base with the information they need to become aware of, contact, locate and otherwise interact with businesses.

Business directories are one of the best ways to build your brand, boost local visibility and ultimately increase sales. Here are 4 reasons why you should submit your business to an online business directory today:

1. Visibility/Search Engine Optimization

2. Mobile optimization

3. Build your brand profile

4. Inbound links

Are you looking for an easy, low-maintenance strategy to boost your business? A directory list is a perfect fit!

A directory list is a great way to improve your business reputation, brand awareness, SEO, and revenue. It can also help you rank higher on Google. Here are some of the benefits of using a business directory:

It can improve your business reputation. Thanks to a rating system that some directories offer the reputation of your business will go up;

It helps with brand awareness;

It can boost your SEO. SEO means Search engine optimization. When you are searched on a search engine such as Google, you will be found more easily on the search results;

You can rank higher on Google. More likely to figure on the higher pages of Google;

A directory list helps increase credibility and trust with potential customers by directing them from a reliable source (like Google) directly to your company page or website, where they can learn more about what services/products you offer and how much they cost.

A directory list is profitable because there is a wide variety of free business listings. Those that are not free are often very cost-effective for what you get.

Try our FREE Business Search directory – AprofitableDay .com

Where businesses connect with customers and both have AprofitableDay!

If you’re a business owner, you know that the most important thing is to get customers.

The best way to do that? A business directory.

Business directories are online platforms where businesses can submit their information and be found by potential clients. Business directories have been around since the early days of the internet, but they’ve seen a resurgence in usage in recent years thanks to increased adoption by consumers. These platforms are easy to use, and they can help increase your visibility and reputation as well as help with local visibility.

So why should you submit your business? Here’s why:

– It helps amplify online presence. A business directory is a good way to boost your only presence aside from social media, Google, etc;

– It can help improve local visibility. Potential clients who are located nearby will have a better time finding you;

– It helps boost the likelihood of you being found on or offline. Especially for local businesses (more on that later);

– It can improve business reputation. Thanks to a rating system that some directories offer the reputation of your business will go up;

– It helps with brand awareness

Here is ours for you to “Get Listed today” — http://www.Aprofitableday.com

Why YouTube?

YouTube is a smart investment for your ad spend.

Why? Because it has the ability to reach the right person at the right time, with the right YouTube ad.

The Google-owned platform is a great place to advertise because it allows you to target audiences based on their location and interests, as well as demographic information like age, gender and income.

In fact, according to research by The Media Trust, 55% of consumers go online for product information before making a purchase decision. With this in mind, you can use YouTube ads to connect with potential customers and inform them about your product or service when they’re most likely looking for information on it—before they’re ready to buy.

Not only does YouTube reach a wide audience, it also allows you to target the right person at the right time with the right ad. YouTube is not only an entertainment platform, but also a search engine. By advertising on YouTube, you have access to people who might be looking for your product or service—and they’re already engaged in their search. They’ve clicked on something that’s relevant to your business and are actively searching for more information about it. That’s what makes YouTube so effective: it gives you access to people who are already looking for what you sell.

In addition, research shows that users spend more time watching videos than reading text-based content—which means viewers are more likely to engage with your video ads than click away from them to read a blog post or an article on another site. And because viewers spend so much time watching videos on YouTube, they’re more likely to click through an ad and visit your website than they would be if they were browsing Facebook or scrolling through their News Feeds.

You’ve probably seen the ads on YouTube, but do you really know what makes it such a great platform for advertising?

YouTube is the number one place to reach the right person at the right time. Why? Because YouTube has more than 1.8 billion active users every month, and those users watch hundreds of millions of hours of video each day. Plus, with the ability to target specific audiences and optimize your campaign for maximum ROI, you can reach the individuals most likely to respond to your brand—and get them to invest in it.

Finally, YouTube ads are extremely effective because they’re shown alongside relevant content that users actually want to watch—which means viewers are more likely to click through and engage with your ads.

YouTube is one of the most popular platforms for watching videos, and it’s also one of the most searched-for websites in the world. That means that when you advertise on YouTube, you’re reaching millions of users who are actively looking for information about your business—whether they’re searching for your brand or industry terms, or just looking at funny cat videos in their spare time.

You also have the ability to invest in your ad to reach the right people at the right time. You can target based on age, gender, location and more. If you want to reach high school students who live near your college campus, then you can specifically target them with an ad on YouTube and Facebook.

If you want to reach people who are likely to buy from you but haven’t yet taken action yet, then consider targeting those who are engaged with other brands in your industry or category (e.g., travel). This will allow you to show them ads that speak directly to their interests so that they’ll be more likely to click through and convert into customers!

Below Is an example of the kind of report provided to show activity with your video – My favorite question to ask is- If at least 400 qualified buyers watched a video (Elevator pitch) about your business every month – Would that be of interest to you?  https://aprofitableday.com/get-listed-today/

Learn more about our simple $99 per month program for Advertising on YouTube:

I noticed something when doing our Monthly Client Reports for those running advertising on the Google/YouTube Video Display Advertising. The huge amount of Ads that are now running on TV – Local Cable TV Ads within the network. Youtube has really expanded its’ reach with the audience making it easier to reach your target demographic on the settings you specifically targetted your message for.

See an actual report below – I highlighted the area that shows the breakdown by medium type ads are shown on…

Youtube has become the platform that everyone turns to when they want to watch videos for entertainment, but what space can a business get? Opening a business channel can be an excellent choice to increase your traffic and visibility. However, remember to always include Youtube in your marketing strategy on social media. Only in this way will you be able to intercept your potential customers for long periods of time in their various “social” places they frequent, and at different times of the day. You will remain etched in their minds, increasing the chances of winning new buyers for your product/service!

There are many reasons why you need YouTube. First, it’s one of the most popular websites in the world—over 1 billion monthly users and over 30 million daily visitors. Second, it allows you to intercept a large number of people, which increases your brand awareness. In fact, nearly 500 hours of video are uploaded every minute!

How does it work? You can create a channel on YouTube and upload videos that show customers how your product works. You can also promote your videos on other sites and try to get them as many views as possible through advertising or social media campaigns. All of this will help increase your brand awareness and allow you to attract new customers.

Youtube gives you a great opportunity to reach a large number of potential customers. Youtube is very popular and users can easily share the videos on their social media like Facebook and Twitter.

This video can also help you get better positions in search engines like Google. Since Google bought Youtube, the videos appear in the search results. By using the right keywords, you can position your videos and promote visibility and traffic to your site, as well as its authority in the eyes of Google.

There are many videos on YouTube that have millions of views, but they’re not necessarily relevant to your business. However, if you do use YouTube as a marketing channel, you can increase its relevance by optimizing your video for one or more keywords. By doing this, you improve your chances of appearing in search results for these keywords, giving your video greater visibility and an opportunity to be seen by more people.

To make things even better, if you take advantage of all the tools offered by YouTube (such as Analytics), you can monitor user behavior and improve your strategy going forward.

Businesses spend a lot of money on their websites.  Even if not set up for e-commerce transactions, consider a short video on your home page. Think of an “Elevator Pitch,” 1 minute or less and turn it into a video. Most visitors will come and go and never return. Give them the W’s – Who you are, what you do, and why you should consider us.  Simple, fast, and effective.

Audible/Amazon just released three books I put together – Top 10 Ways to Prepare for Retirement – A Financial Empowerment Tool Kit – and Savings Fitness. Ebook and Audible – The FREE Audible link is below (If you have not used Audible Before) Cheers!
https://adbl.co/3CVAljO

Audible Just released the Audio version of the Investigation into Covid-19….Available Paperback, Ebook or Audible…only 30 minutes If first time using Audible below is a code for the FREE version: (There is a 2 minute sample to play first)

https://adbl.co/2VOolPN

“Would you recommend us”?   Four powerful words that would mean a lot if you ask one of your patients/customers/clients.  If you think about the psychology behind that and empathize with them. In a way you are thanking them for being a great patient/customer/client by asking their opinion. The fact that they are dealing with your business and appreciate being asked if they would recommend you to someone else. Sure you are asking them in a polite way for a testimonial/review of your business. But as we all have learned in life, if you don’t ask, you don’t…..you know what!

Your company has 100 Google 5 Star Reviews and your competitor down the street has 10 – 5 Star Reviews – So What! Unless your prospect is looking on Google and comparing the number, it means nothing – The real “gold in them hills” is being able to market those reviews on all of Social Media – Facebook, LinkedIn, YouTube, your website, etc. and of course Google My Business.

All of those are important but one that I want to showcase is your website. Question: How much money do you spend on your website every month? How many visitors do you get every month? Every visitor that comes to your website you should be showing your 5 Star Reviews to them – Not on a static page but a floating image in the bottom left or right side of your screen. The review should show for about 10-15 seconds then rotate to another review – All reviews Google, Yelp, etc. The review should be out of the way and not obnoxious but still able to grab the attention of ALL visitors as they look through your website. To see what I mean go to our website for 1 minute. You will notice a slight delay on the reviews as they appear, again not to be “in your face” but gradually get your attention. While you’re on this site grab a FREE 21 Page booklet to help you get more ideas: http://aprofitableday.com/guide

Your current happy, satisfied customers are your biggest fans! When they take the time to write a great Google 5 Star Review about your business, you should consider marketing that Review in the form of a Video to attract New Customers. that includes A Spokesmodel intro, the review is shown and read, followed by a call-to-action – A short video that is SEO (Search Engine Optimized) will rank in Google. Download our FREE (No form to fill out either) Guide to Everything you must know about getting more 5 Star reviews then your competitors – http://AprofitableDay.com/guide

I heard Gary Vaynerchuk talk the other day in front of a large group (100’s) He asked how many here are using Youtube, Google Video, Netflix, Amazon Prime, as their primary source for TV — 85% of the room stood up – Which means that $80 Billion spent on TV Advertising per year is being wasted… Follow the “Eye Balls”…Where the people are and will impact your business the most – Online Advertising!

New customers look on the internet everyday for your business – Google keeps track of it.

Take a test on google now:

Type in:  “Your Company Name Here” Reviews

This is what others see about your business.

Below is ours (We are a very small company) and yet we have a few hundred that looked us up on Google in December and found us.

When you think of your business and people see you listed with Google – What do you think New customers do when comparing you to the competition?

We can help you with Google to look good.  Try this one – Type in our Name and Reviews into Google:   “Aprofitableday Reviews”

You will see several Video Thumbnails – This is how we get traffic. (NOT PAID positions either)

We can create a 5 Star Customer Review Video for you too.

Here is an example:

https://youtu.be/DLti3aI4s0w

Each Video Includes the following:

• Hollywood Style Set
• Professional Spokesmodel standing in front of your store/lobby.
• Guarantee 48 Hour Turn-around
• Perfect for Facebook, Google or Youtube Video ads
• You own the production – Royalty Free – this is your final cost
• SEO on every video produced

These are designed to get customers to call you when used on your website, Facebook, Youtube, and any other social media where customers are looking for your service. (More examples on our WebSite – Click here)

If you would like to learn more on how we can produce one of these for your company, at a fraction of normal production cost –

NOTE: Our New Year 2018  Special ends soon – (1 for $199  or 3  $495) 

To your Success in 2018 !

Regards,

Why is your online Reputation so important?

Building a great reputation is very important. With Google keeping track of all testimonial reviews and giving your company a”Score” based on what your reviews are scored at, from 1-5.

Take a minute now to go onto Google and see how you compare to the competition – What most people type in to check you out is:  Company name City Reviews.  Try Us – In fact you don’t even need the city:  Into Google.com type: ” Aprofitableday.com Reviews “. With us, you should see Video thumbnails on the left side of your screen. Those are all “Organic Listings” other words, Not a paid position. This took time – not overnight. By consistently submitting on a monthly basis a 5 Star Customer review, with have built our reputation.  You can do the same thing for your business. Get a 5 Star review video created with your best review and watch what happens.

Reputation marketing and building your 5 Star Review Reputation takes a system to ask ALL customers you deal with, for feedback on how the transaction dealing with your company went.  You are not going to get everyone, but you will get enough to build your reputation and Manage, build and market your 5 Star Reputation consistently.

 

 

It Starts with Trained Employees

Employees need to constantly be trained how to ask a customer for feedback in various situations. Make sure whatever Reputation Management/Marketing  System you have set-up, it is done properly. Obviously, you don’t want to offend your customer/client or patient, but you do want feedback.  You want to “get in front of the customer” if there is a problem, you want to get in front of the customer BEFORE they post negative comments or reviews about your company online. That can really, really hurt your business. We have a complete system for that (See Video Below)

 

Getting your message across to a new customer is very easy to do with an Explainer Video. Thanks to technology these are faster and easier to create and more importantly, they get your message across quicker and more precise:

Maximize Your Understanding by Knowing where every Advertising Dollar you spend with
Your Google Adwords Report.

In the Time Frame you Selected –

• How Many Impressions Versus How many people actually Watched your ad with View Rate %
• Did your ad run in Stream or Discover
• How about Audience Retention – What percentage of the viewers watched 25% of Verses 100% of the Video
• The Demographic Range of the viewer is broken down by these age ranges
• The Type of Device your Video Ad was watched on. – Mobile Phone – Tablet or Desktop Computer
• Locations your ad runs in – Google Does an Excellent Job with this
• Breakdown By color Percentage – Light to Dark what Day of the week and even Hour of the day your Ad was viewed most…

Understanding where your Advertising Dollars are going is very important and Google Makes that job Much Easier….

Consider our “ Today’s Recommended Business” Advertising Program – covering 80% of all computers connected to the internet.

 

AprofitableDay.com
971-206-9348

Do you ever run a report on your business in Google, to see how many of your potential customers/patients/clients type in your name or type in your business category to see if people are searching for you?

 

1. A) First see the chart below for Average Monthly over the last 12 months search volume. People are looking for your business on line.

 

1. B) Now that you know people are looking you up – How do you compare in number of reviews (5 Star Preferred) and what is your “Online” score  assigned by google, based on your average review. To find your specific business, most people type the following:  “Business Name – City – Reviews”

 

Take action,  once you see your score.  The best way to do this is have a system that asks every client/customer/patient for feedback – If it’s positive – you need to have them post it publicly.  Having the Review/Feedback  on your web site is nice but, for instant credibility it should be done by a third party. Google, which rates over 90 million businesses is by far the most trusted. There are many, many services that have a great “system” to get “feedback” and reviews from customers.  

 

Having a high rating score on Google with many 5 Star Reviews is a great company asset,  that will pay for many years to come. The dividend,  is adding new customers  that contact you because of your high score and reviews listed.

 

I get this several times a week – So how much are you paying google to have all those thumbnail Videos on the front page ?

 

Every company wants more 5 Star Reviews. The best advertisement in the world is a happy customer telling someone else about your business. With recent changes a google it has been a little more difficult to obtain one from your customer.

We have a simple system, connected up to Google, that makes it easy for your customer and best of all it’s FREE.

1. Go to our we page: (Aprofitableday.com) Type in your company name – This is connected to Google where 95% of all US Businesses are listed.
2. 2) It will generate a link (I use the short 5 Star Link) which when clicked we bring up a box where your customer can type and post instantly a review on your business.
3. 3) That’s it. Nothing more to do !

So the way to do this is email this link to everyone of your customers that have not posted a review on your business in the last 6 months. (Always have your customer post the review – not you – Google tracks the IP address – which is great – we want honest reviews posted)

So how does a local business person leverage the power of Linkedin marketing to get more customers. A few ideas to consider:

1) Always check to see who has viewed your profile. Check them out too. Good fit send them an invitation to connect.
2) Everyone that does send you a connection request or you connect on your own through invitation, make sure you send them a quick “thankyou
for your connection”. Try and include a personal message – a line or tow – about yourself. Once you are connected go to their profile and
give them an endorsement.
3) Write it on your calendar (Or enter it on your calendar) do an update every week. Very similar to Facebook’s Newsfeed. At least once a week.
You know that old slogan “out of sight – out of mind”. Well, that definitely applies here and is easy to overcome. Either your own
information or share about somebody else.
4) Are you connected with EVERY customer you do business with today. Every week go through your list of customers or even prospects and send
them an invite to get connected.

Video Version: https://youtu.be/_XHPqe3DfbM

 

A testimonial is very important part to building and growing your business. It is also the least expensive form of advertising. Providing the viewer a verifiable sincere testimonial is extremely powerful in building your company’s “good will”. Obviously, people want to make the correct choice in purchasing a product/service and a testimonial helps to guide them to the correct decision. Outside of a personal friend recommending you and your business, the third party testimonial is the next best thing in building trust.

In these “new” days of our internet communication, asking for a testimonial and having your customer provide it, is extremely simple to do. (Granted, not everyone will provide a testimonial, but the simpler you make it for them to create, the higher the percentage of people will provide one)

Here are three things to consider:

1. Just ask them for a testimonial. Use the words something like: “Our staff works really hard to make sure we are always providing good service to our customers, would you mind giving us some feedback on your recent experience working with us, so we may share it with others” ? Make it as simple and easy as possible 2-4 questions is the maxim.  More than that and you risk not getting important feedback completed.
2. If you are face-to-face with a happy customer, ask them would if  they mind if you could share there comments with your other staff and allow you to record their feedback, via your cell phone. Short and simple under two minutes. Cell phones provide great video quality, the audio portion is a challenge. Try and be in a quite location, with the person no more than 4 feet away. It’s ok if the person wants to look directly into the camera, if they are comfortable. We have found the best way to handle this is you hold the camera and have them talk directly to you – most people find this much easier and relaxing when recording. They are simply having a conversation with you and you happen to be recording it.Once you have created it just upload it to Facebook, Youtube, Linkedin, Twitter or any other social media site where prospective customers are.
3. Most people today have a camera on their computer – desktop or laptop. Call any of your “A” customers and ask them for their “feedback” Then connect up with them via a quick video connection via YouTube, Zoom or any number of video connection services. You can record them in generally less than 5 minutes time.

If you do any of the above with your customer, besides obtaining a great testimonial, you are building “Good Will” with that customer. It shows you really value their opinion, in how you operate your business. Just by asking the question every business owner wants to know: Are we doing a good job in satisfying your needs AND how can we improve ?

 

It is surprising the number of people, that don’t believe customers/prospects are looking for their product/service on the internet.

Google.com keeps track of every word and/or phrase that is typed in their search results.

The above chart shows some great examples. Most people when searching for a service or product will type the product/service first, followed by the name of the nearest city to them.

If you have a Google Adwords account you have access to the same information, just look under the heading title “Keyword Planner”. Type in as many different phrases/keywords your prospect customer/client will be typing in, followed by your city.

“Dentist New York”, “Carpet cleaning Philadelphia”, or “Pest control Dallas” – which averages 880 times per month. (Question: Of the 880 people who typed in “Pest Control Dallas” How many of those, did business with you?)

The next thing that appears, on the first page of Google.com is the below, notice it includes number of reviews and a rating of between 1 and 5 Stars.

Most people, after seeing the results on Google.com will look for the highest rating and highest number of reviews. According to a national study (Bazarvice/Brightlocal.com) it takes at least 6 to 10 Reviews online for a business to be trusted.

These are not pay per click listings either, but rather organic listings in google. Organic listings are really out of most businesses control. What a business can control is  to manage, build and market their companies reputation. It takes time, but building your companies reputation to a 5 Star level looks of good to future customer and is well worth the effort.

Don’t think of it as an expense, but an important asset to the company. As important as the goodwill listing on your balance sheet.

 

NEXT ARTICLE: Tips on building that 5 Star Reputation

 

 

 

 

 

 

 

 

It is just amazing how business is changing right before our eyes. People continue to go on-line in search of products, recommendations, information and referrals for professional services. Video is becoming more and more useful to everyone in these endeavors; The leader in this field is YouTube (As part of the Google network, we are talking about Youtube, Google.com and their partners)

 

Looking over the stats for last year:

• Youtube continues to dominate in the 2nd position for “search engines” in 2015.
• Youtube has over 1 billion users; 1/3 of all people on the internet. Everyday, people watch hundreds of millions of hours of YouTube Videos.
• The number of hours people spend time watching videos (aka watch time) on YouTube has increased 60%  (yes 60%) year-to-year.
• Youtube overall reaches more 18-34  and  18-49 year-olds than ANY Cable Network in the U.S. (People are literally starting to unplug from cable and have been for several years.)

 

As the above facts show, the audience is watching, along with the very inexpensive way to put together a simple message about a business, every business ought to look at putting together a video ad campaign.

 

YouTube Video ads cover 80% off all computers that are on the internet. You can select the demographic, age, area (one zip code or a radius of how many miles around that zip code. The best part is that you only pay for the ad if the person watching for 30 seconds or more. They are literally pennies per ad. You can generally run and ad campaign of 500 ads for less than $100 (depending on your cost-per-click setting).

 

What I always ask and every business person should know, What is the lifetime value of each client/customer to your business ?

 

It’s not how much you spend on the advertising on the YouTube/google network – BUT how much does it cost to acquire a new client/customer? With that and the lifetime value of the client/customer you will know your numbers and what have to do to grow your business.  

 

Advertise on the internet or not – just remember people are looking for your business on line.  Will they find you or your competitor ?

 

 

 

 

 

 

 

 

As 2015 comes to a close I would like to personally thank you so much for making this year the best year we've ever had.  We have helped more businesses - than ever - grow with video.

How have we done that? For a quick demonstration, just go to Google.com and type in the following words (the same words research has shown a typical customer will type into when checking out a business “Name - City - Reviews”)

“natures odor & germ control portland reviews”

OR

“Aprofitableday.com Lake Oswego Reviews”.

Notice how many video thumbnails show on the first page. These are NOT paid ads, but Google natural placement positions. When a typical customer/prospect sees this, what do they do?  They call your business. Yes, your business! Provided we help you over the next 12 months to establish a commanding presence on Google and Youtube !


Because we have done business with you, we would like to make you the following offer:


We started advertising last year, for several businesses on a monthly basis. This video ads run on the Google network, both on Google and Youtube. This ads on the google/youtube network cover 80% of all computers logged on the internet. This includes both in-stream (before your video plays) and in-display ads (these are on the side next to your video). Youtube is now the second largest search engine thanks to video.  With over a billion users in 2015, 2016 will even be a larger audience.


PLAN  A
This has proven to be a fabulous way to attract NEW clients/customers. If you are not familiar with how this works, you can learn more here (Click to our 5 Star Plans) (https://aprofitableday.com/5-star-review-of-your-business/) . Just tell us the demographic of the type of customer you want to do business with:  Their age range, male/female, zip code or city, time of day to run,  etc, then we set everything up and manage the ads for you. What is really exciting is that these are geared for the small business advertising with plans starting at  $ 99.95 per month. This provides you with a minimum of 500 Video ads per month. We manage your ad and provide you a complete analytical report at the beginning of the following month which includes: How many people watched your ad, their demographic info, how many clicks to your web site, etc. For a complete listing of all the reports we provide (Click here). (https://aprofitableday.com/join/) We have a Gold Plan 2000 Video  Ads or a
Platinum Plan 4000 Video  Ads to (you tell us which video to run or we can create another video for you for an extra charge).


PLAN  B

This includes all of the things we do in Plan A, plus we create 12  5 Star Review Videos for you ; One per month over the next 12 months.  This, combined with the power of 500 Youtube Video Ads, will create a powerful online presence for you  at an affordable cost.  As an added bonus to this plan we are adding our 24 hour a day monitoring system. We monitor ALL reviews and anything someone would post about your business online in over 70 online directories. Whatever is said about your company on the internet - good or bad - you will know within hours.  (Just type in the instructions when choosing plan B - FREE MONITORING - a $300 value)


If you have any questions on this, please contact me below. This offer is good through January 2, 2016. (Allow us 72 hours to get everything set up)


Thanks again!


Regards


Tom Brooks

Video Producer

We have found that the more up front and open you are with people online, the more they will take an interest in what you have to offer. Video is a great way to communicate that. The only thing better would be the customer sitting in front of you at your business.

Every business is at a different level of growth. With that in mind we can start small and grow with you adding more customers.

 

Here are a few ideas to consider:

 

Adwords

I started with Google adwords in 2004, in the next 8 years spent over $500,000 in advertising to promote the business. It works. Brought in 1000’s of new customers that ordered from us over and over for many, many years.  Today, 2015-2016, the best value for your dollars, is still google adwords (with Video) and Facebook/Instagram ads. When advertising you have to clearly define your demographic or you are wasting dollars. Keep your message short and sweet – usually 1 minute or less.

 

Manage your business reputation

No kidding, this is a no brainier. Seems simple, but you have to do it the correct way and it takes time. If you have a website (which I’m sure you do) you have to monitor your reputation 24 hours a day, 7 days a week. Anything that anyone says on over 70 web posting sites about your business, you need to know what was said, and be prepared to reply.

 

Build your business reputation

Every – I mean EVERY customer that you do business with – that is happy with your service (Which 99% are) you need to ask them for help. You and your staff work really hard to provide a good service to them and would appreciate a quick review.

 

Market your business reputation

According to a “Nielsen Global Trust in Advertising Survey” the following questions was asked: “To what extent do you trust the following forms of Advertising ?”  92% lead with “recommendations from people they knew”.  AT 70% was “consumer opinions posted on line”, well above newspaper articles, websites alone and TV ads.

 

 

So how many reviews does a business need to be trusted ?  To be trusted it takes 6-10 reviews. To be the chosen “business” by the consumer  it takes 10 reviews minimum.

Get started today.

1. See where you are at. Find out what prospects/customers are saying about your business with a FREE Reputation report (Click Here)
   You can also type in “[Business name] [City] reviews.”  Here a a couple of examples: Type in: “Tiffany Tampa Review”  or try my favorite: “Aprofitableday reviews.” What do you notice on each of these pages?  The video thumbnail. Most of the time people will play the video and call the business with that video.  This page shows you some great examples of what we have done: (Click Here)
2. Create a video. You can turn your 5 Star reviews into 5 Star Review Videos. Do you want to be known as the expert in your field?  Start by creating a video starring you, and place it on the front page of your web site.  Here are some examples: (Click here) Create them every month, over time Google will index them. Once you have this established it will help you in the rankings and build more traffic to your web site.As you can see, you don’t have to appear on camera. A “Voice video” works fine. It conveys to the customer/client/patient helpful “tips” to show you are an expert in your field. These are called: “Expose Style” videos. Simple and fast to do over the internet. We create all of them and provide you with the copy.
3. Find a business that can provide a complete Reputation Marketing Strategy for you:

• Train your staff on Reputation
• Develop a Reputation Strategy for you to get reviews fast!
• Build your reputation & position you as the market leader
• Monitor & Alert you on New Reviews Everyday
• Build a customized mobile app to collect reviews
• Program professionally designed survey and feedback pages
• Create Monthly Reputation & feedback Analysis Reports – build your “culture”
• Post reviews to Facebook, Google +, Linkedin, and Twitter
• Create professional review images for daily syndication
• Create & Broadcast monthly “Review Commercials”

We do ALL of the above – for less than you might think. It’s like hiring a full time employee, but for less.

Actually, yes you should care what your reputation is. Here is why:

So in this example you are searching for a “Jewelry Store Portland”. You see three come up – all three have a different rating. One has  0 zero rating, the other has a 4.7 and the last one has a 4.8. So which one would you choose ?  Exactly the 4.8.

 

Check out how you business is portrayed on the internet.  Just type in “Company name – City – Reviews” and see what comes up. If you are not showing at least a 4.0 review you are definitely  losing out to prospects who are passing you by.

 

What to do?

Immediately start gathering reviews from current and past customers. You need at least 10 for credibility. Consider working with a company that will do the following:

• Personally Train All your staff on Reputation
• Develop A Reputation Strategy for you to get reviews fast
• Build your reputation & position you as the market leader
• Monitor & Alert you on new reviews everyday
• Build a Customized mobile app to collect reviews
• Program professionally designed survey and feedback pages
• Create monthly reputation & feedback analysis Reports
• Post reviews to your website, blog plus one other site
• Daily Post your reviews to Facebook, Google+, Linkedin & Twitter
• Create Professional Review Images for sydication
• Create & Broadcast monthly “Review Commercials”

Yes, we can do all of the above for you. Contact us for more info.

Here is a FREE Reputation Report for your business (Click Here to run Report)

Want to learn more about the importance of Reputation Marketing ?   Here is our great 20 minute video (Click Here to play)

 

As you start to develop your video marketing campaign, it’s important for you to avoid the common pitfalls that many video producers face. If you can figure out how to avoid these simple mistakes, your video marketing strategy will make a major leap in the right direction.

No Video Marketing Campaign
The biggest mistake you can make is to not even have a video campaign. Don’t make videos just to be making videos. If that’s the case, your videos won’t do a whole lot for your company. You need a plan, or your videos won’t get far.
Avoid It: Develop an overarching strategy that will tie all your videos together. Start by defining a clear business objective for your video campaign. It will be much more effective if you know your goals and mission. Ask yourself, “Why am I making this video?” If you know the answer to this question every time you produce a video, it will be a success.

Just Sticking It on Youtube
You can’t just put your video on YouTube and expect it to take care of itself. YouTube gets 72 hours of video uploads every single minute. All this means for you is that your video is being buried with hundreds of other videos in every minute that goes by. Even though YouTube is popular, you’re limiting your reach by not looking into other sites too.
Avoid It: You need to promote your video through social media. It’s also a great idea to place your video on other sites besides YouTube. Start with your website and then try your Facebook page and Vimeo. Remember to always respond to comments that follow your video–it’ll make people want to engage even more.

Too Promotional
Don’t think of your video as a commercial. Nobody likes commercials. Remember, when people find your video online, they’re not there to watch an ad–they’re there to be educated or entertained.
Avoid It: Instead of seeing your videos as advertisements, think of them as videos that will educate your audience and solve their problems. This will help you to not overdo the product promotion. The last thing you want to do is shove your products down your customers’ throats.

Not Promoting Yourself
Don’t spend so much time creating a cool video that you forget to promote yourself. Yes, promoting your products too much can be a huge mistake. But not promoting yourself enough can be just as bad. You never want to make a video that people may remember, but they don’t remember where it came from.
Avoid It: Like we mentioned earlier, your videos should always have a goal to be effective. The bottom line is that you’re focused on getting people to your services, so make sure they remember you, and not just your video. Little things like including your logo or website in the video will go a long way.

Too Long
There’s simply too much competition to afford to make a boring video. Few videos are interesting enough to be watched for large amounts of time. If it starts to get boring, they’re going to click away. People are in a hurry to get what they want and will likely have stopped watching your video after ten seconds. And unfortunately for many videos, that means that they’re missing some of the biggest points.
Avoid It: It’s safe to keep your video between 30 seconds and 2 minutes long. A good way to keep it from getting boring is by properly organizing the video. Instead of waiting until the end of your video to include your selling points, start with the good stuff and go from there. Major points should always be at the beginning.

Placing It in the Wrong Spot
It doesn’t matter if you’ve made the best video in the world if no one can see it. By deeply embedding your video in a little-seen page on your website, you’re pretty much guaranteeing a little-seen video.
Avoid It: Place your videos where they are pertinent and where they are going to be found. The safest place will usually be on the website’s homepage, but if it work somewhere else (for example, an “About Us” video on your “About Us” page just makes sense), then go for it. A good idea would be to analyze which are your most visited pages and use those.

Too Much Information
If the message is too complicated or contains too much information, it’s going to get boring fast. Even a short video will feel like it’s too long if the message is hard to understand. For example, if you’re using one video to feature a new product, a spotlight on the Employee of the Month, an upcoming event, and a new location, your viewers are going to have a hard time remembering anything.
Avoid It: Your video needs to be memorable, so it’s best to keep it to a single message that’s clear and direct. Cut out everything that’s not important.

Not Leaving a Call to Action
You’re losing leads if your videos don’t invite the viewers to do something about the great video you just made.
Avoid It: Try adding a “Visit our website” or a “Follow us on…” in your video to spur some action. The viewers should always know what to do next.

No Clear Audience
If you don’t know who you’re talking to, you’re talking to no one. Your message won’t resonate with the audience because it will likely be about things they don’t care about. In fact, have a broad audience (such as “everyone”) can be just as harmful as not knowing your audience at all.
Avoid It: Instead of trying to appeal to everyone, determine a target audience. Decide what they’re interested in viewing. If you do know them, you’ll also know their problems, needs, and what to give them. It’ll help you tailor a personal message and be much more successful.