LinkHelpers Website Design

Most small to medium sized Phoenix businesses rely on local customers, but how can you target these consumers and get them through your front door? If you’re just starting out, it can seem impossible to compete with established neighborhood businesses, but there is a way you can get into the game – by utilizing the full power of your website.

Right now, people in your area are using Google to find local businesses. When they conduct a search, does your website rank on the results page? Is your website compatible with mobile smart phone technology? If consumers are able to find your website, are you converting that traffic into actual sales?

As a Phoenix business owner, have you ever wondered how to target potential customers living in your neighborhood? These are the customers will ultimately decide whether your business is successful, but it’s often difficult to know how best to reach out to them.

Business owners sometimes try flyers, billboards, or even local radio and television ads, but these are advertising efforts that are well past their prime. The vast majority of today’s consumers are using their smart phones to find the goods and services they need. Whether looking for a restaurant, mechanic, or nearby retail store, they will use their phone to access Google’s search engine, and the results will most often dictate their choice.

Better yet, consider your own habits. As an example, think about running into an old friend asks to join you for lunch. You say, “what are you in the mood to eat?” and they respond that they would enjoy Italian food. What’s the best way to look for a nearby Italian restaurant?

You take out your phone, open up your internet browser and do a Google Search for “Italian restaurants.” Go ahead and do this right now. What you see at the top of the page is a Google Maps listing of nearby Phoenix Italian restaurants. Which one will you pick? Obviously, something nearby that has quality ratings. You click the web link and you are instantly greeted with directions to the restaurant.

Now consider this… If there were a five-star Italian restaurant only a block away that wasn’t listed on the Google Maps page, how would you have ever known?