By now, we all know that video marketing is important. But what exactly is it that makes some campaigns click and others not? Brands are constantly bringing new ideas to the table and it’s time to learn from the best. Take a look at some of the most successful video campaigns of 2015 so far–they may just leave you inspired to create your own groundbreaking campaign.

Pepsi

Pepsi’s Chain Reaction video isn’t about Pepsi products. At all. But it still draws you in. Why does it work? Because people recognize quality and effort. It’s obvious that there was a ton of time put into creating this video and viewers appreciate that. This video by Pepsi is the perfect example that clever and creative videos may just be more worthwhile than those that promote products. But keep in mind that while your video doesn’t have to feature a product, it should always have a purpose.

[iframe id=”https://www.youtube.com/embed/v7YQT6BCuAE” align=”center” mode=”normal” autoplay=”no”]

Budweiser

A cute puppy may not have anything to do with beer, but Budweiser knows that the best way to get people’s attention is by tugging at their hearts. Their #BestBuds ads have been a huge success not only because of their ability to target their viewers’ emotions, but also because of their great marketing strategy. Through using a variety of media platforms like YouTube and Facebook, the hashtag #BestBuds was trending long before the video actually aired during the Super Bowl, letting the producers sit back and watch the fireworks.

[iframe id=”https://www.youtube.com/embed/xAsjRRMMg_Q” align=”center” mode=”normal” autoplay=”no”]

Dove

What’s incredible about this video is its length–a whopping 3 minutes and 40 seconds. Not exactly a quick attention grabber. And believe it or not, it’s one of the shorter videos that Dove has produced. That’s because these videos are stories–about things we can relate to. And just like Pepsi, Dove’s video focus is on shaping their brand identity rather than pushing product. Dove goes straight for the heart. Their videos resonate with their audience because they tell memorable stories. A smart video producer knows that telling a story in your videos is a sure way to your customers’ hearts.

[iframe id=”https://www.youtube.com/embed/7DdM-4siaQw” align=”center” mode=”normal” autoplay=”no”]

Nike

We all know that most people don’t really look like the fit, athletic, and confident people featured in so many ads. Nike decided to capitalize on this. So instead of making videos of people with perfect bodies, they got inside the heads of everyday people. This transforms Nike’s brand from something unattainable to relatable. In fact, Nike hits it so well on the head that it’s funny how true this video is. Being able to empathize with the average person let’s them to extend their reach to not only the proudly healthy, but to the aspiring exerciser as well.

[iframe id=”https://www.youtube.com/embed/zzbjEMaDjrk” align=”center” mode=”normal” autoplay=”no”]

Duracell

In this video by Duracell, Kevin Jorgeson, a world-renowned free climber, shows us that because he trusts Duracell, so should we. The idea may seem obvious, but it’s still an effective one. By featuring a reliable professional, Duracell creates a trustworthy brand name. When developing your video plan, consider featuring an expert or user of your product to build trust with your audience and make your brand into the expert of your field.

[iframe id=”https://www.youtube.com/embed/ZCcvxW7cOLo” align=”center” mode=”normal” autoplay=”no”]